Company brands are not just built on logos, slogans, or products. A strong brand identity is built on emotions, or how people feel about a company, which helps shape customer perceptions and attitudes. When individuals feel a genuine connection to a brand, they are more likely to become advocates and share their positive experiences with others.
During layoffs, employees who are let go feel a wide range of emotions such as shock, fear, uncertainty, disappointment, and betrayal. Right Management Outplacement targets and treats the emotions of exiting individuals with wellness support and job search resources to successfully navigate their transition. By offering Outplacement and prioritizing emotional wellbeing, companies demonstrate commitment and preserve their employer brand.
If there is restructuring in your company’s future, let Right Management Outplacement support the wellness of those leaving the business. Protect the identity of your brand and unlock the power of emotion.
For more information on Right Management’s Outplacement Services, please fill out the form or call 800-249-0295.